Are you an INFJ (the Protector / Advocate / Counselor)?

Every INFJ is a bit different, but how does this sound?

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Your natural gifts make you:

  • Empathetic
  • Generous
  • Authentic
  • Intuitive
  • Perceptive

Common challenges:

  • Self-judgment, low confidence
  • Anxiety, hyper-vigilance
  • Losing sense of self
  • Isolating, keeping others out
  • Neglecting self-care
  • You're a natural therapist or counselor. People know they can come to you when they want to feel truly seen and heard. You have an almost psychic ability to intuitively understand what's happening for someone beneath the surface. Often, you understand people better than they do themselves.
  • But, you tend to give too much of yourself. You're usually more focused on what other people need—not only out of empathy or generosity, but also because tracking other people's needs and moods helps you feel safe. It can take you a while to realize that you've neglected your own health, energy, or happiness, and then you feel drained.
  • You might be a great speaker or performer, but you really need alone time to recharge afterward. Many INFJ's are drawn to creatively expressing themselves (e.g., through dance, art, public speaking, or storytelling). But, after the performance, it's critically important for you to have a "nest" to retreat to (usually, one that you've thoughtfully decorated and filled with comfortable objects).
  • It's very nourishing for you to have deep, complex conversations with people you trust. You want to feel understood and authentically met. But, you might feel lonely a lot since it can be hard to find people capable of the level of depth you're looking for. In the meantime, you can be closed off and slow to open up and trust people.
  • You feel emotions strongly, but you're also an analytical thinker. Even though you're a Feeler, you might be quite good with a spreadsheet. You can feel torn between your heart and your head, overthinking things ("how do people see me?" or "how can I fix this person's problem?"). Sometimes, it feels like no matter how hard you try, you're still not getting things done and making the progress you want toward your dreams.

Torn between INFJ and INFP? Read my detailed INFJ/INFP comparison to help you decide.

Does this description resonate? If not, you might try going back to your results page and exploring one of your other highly-rated type possibilities. (Or, if you landed directly on this page from Google, you can take my test here).

INFJ Tip #1:

You're so sensitive to the needs of people around you that you can easily feel overwhelmed or drained.

So, allow yourself to create a beautiful, safe nesting place to return to when you're feeling low.

When you're around others, pay close attention to your energy level so you retreat before completely running out of fuel (it's ok to prioritize your own needs!).

Then, recharge by doing something to express yourself creatively (create art, dance, etc.).

INFJ Tip #2:

To mature your Fe function, practice asking for support.

Notice if you're retreating or hiding and making up stories that no one would be able to relate to you, or that you're letting people down by taking care of yourself, or that you should change yourself for the sake of others.

Instead, make a list of people who you know would want to be there for you when you need them. Then, next time you're feeling down, could you ask for their help?

Try this video of mine (and please consider subscribing to my channel if it resonates):

I invite you to join thousands of other NFJ's who have subscribed to my mailing list.

I write about topics like these (all filtered through the mind of an ENTP—one of the most complementary types for INFJ's):

  • Lifestyle & Habit Design (motivation & energy management; todo list prioritization; easeful decision-making (yes, even for NP-types); habit formation & retention)
  • Mindset & Meaning (building existential resiliency; rationality + mindfulness; creating purpose; systematically dealing with depression, anxiety, & nihilism)
  • Communication & Social Justice (making friends as an adult, deepening relationships, escaping small talk, and being an effective ally to people with marginalized identities)

As a thank you for signing up, I'll send you the "tiny-book" I wrote specifically to help people like you with one of the biggest challenges INFJ's face: getting things done without over-thinking.

Now, I'd like you to consider something:

Think back to when you decided to take my test. On the surface, you might have just been curious what type you would get.

But I'm betting there was a reason underneath that: You want to shift something in your life.

You're pretty hard on yourself. You struggle with confidence, self-esteem, and anxiety

How would your life be different if you could transform…

From:

  • Insecurity, fear of failure, worrying what others think of you, wondering if you matter
  • Conforming to maintain group harmony, or being hyper-vigilant toward tracking others
  • Feeling lonely, lacking authentic relationships and nuanced conversations

To:

  • Walking into a room with a strong sense of confidence, self-worth, and purpose
  • Holding your boundaries, and staying connected to a powerful sense of self
  • Authentic relationships with people who see the real you, understand you deeply, and meet you in complexity

You always put others' needs first, neglecting what you really need

How would it feel to go…

From:

  • Using up all your energy helping others
  • Neglecting your own needs
  • Feeling overly-sensitive, like it's not safe to really open up

To:

  • Supporting others without draining yourself
  • Prioritizing self-care, and asking for what you need
  • Feeling safe to open up, be vulnerable, and fully express your emotions

You struggle with procrastination, overthinking things, and taking action

What would it be worth to shift…

From:

  • Putting important things off
  • Feeling like you're just waiting for your goals and dreams to somehow happen on their own
  • Overthinking, overanalyzing, and feeling overwhelmed

To:

  • Getting the most important things done
  • More energy, drive, and clarity on taking action toward your goals and dreams
  • Skillfully balancing your head and your heart

I'm Michael, a coach who helps INFJ's transform

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I spent most of my 20's and early 30's waiting for my "real life" to start.

I had been completely stuck in my head and out of touch with my feelings and needs. I had no idea how to ask for what I needed to feel deeply nourished. I knew that I hated surface-level conversations, but I didn't understand how to create something different. So, I ended up just judging other people as shallow instead and feeling disconnected and lonely.

I finally couldn't take it anymore, so I devoted three years to pushing myself outside my comfort zone to transform my life. I learned a lot about setting boundaries, knowing what I need to feel energized and driven, and finding the right balance between my analytical mind and my embodied emotions.

I created my life purpose, made some dramatic changes to myself and my lifestyle, and finally began to understand what self-love and authentic aliveness feel like.

I'd like to help you feel that too.

What do the top people in every field have in common?

I've worked with Fortune 500 leaders, an Academy Award-winning director, a Mount Everest record holder, and some of the most famous video game designers in the industry.

And I'd like to share a secret with you:

The most successful people get help when they're struggling.

They might look perfect on the outside, but I've seen firsthand that they're grappling with their own challenges—from self-doubt and impostor syndrome to depression and anxiety.

They still hit barriers that they have trouble getting past on their own. And top performers know that they need to put the oxygen mask on themselves first before they're able to most effectively help others.

Just like star athletes benefit from coaching, the top people in every field hire experts to help them improve.

I'd like to help you too.

Our types are a natural fit

I'm an ENTP, so I have two of your cognitive functions (Fe and Ti) but in a different order.

In other words, I get people like you, but I'm also different enough to provide a different way of seeing things. In fact, ENTP's and INFJ's are famously two of the best-matched types.

I struggled for years with different coaches and therapists. The one who finally helped me change my life was a fellow 'N' who spoke my language.

She saw me in a way that few others ever had in my life, and she challenged my beliefs that had held me back for a decade.

It was like a set of dominoes—those coaching sessions eventually set into motion dramatic shifts in virtually every aspect of my life.

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Leaders at top companies have sought my expertise:

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Intel
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siemens
apple

Plus, employees and entrepreneurs from 6 continents—in industries as diverse as crypto, government, education, tech startup, health & wellness, and beyond.

My client list includes executives & founders, product managers, teachers, doctors, consultants, artists, coaches, grad school students, data analysts, a librarian, a zookeeper, and more.

I'd like to earn your trust, as I have with these people:

ENTP's:

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Michael's program felt very much like Jedi training on Dagobah with Master Yoda.

—Engineering consultant

I was very impressed by the way you took all those complex topics I threw at you and quickly offered me some valuable unexpected advice.

I’ve never tried coaching before, and this wasn’t any kind of weird pitch. I’m usually really hard to convince of things, but I’m very curious to keep coaching with you.

—Digital marketing manager

I feel I have been heard. Michael is truly open minded. His responses were for me specifically and not just for all *NTPs. 

He has been a genuine and honest set of bricks to start building a foundation with. He conveys positive messages in a way that makes me consider them deeply.

I could walk away from working with him at any point and feel accomplished and sated, but I don't because every session has proven useful.

—Explorer living the #vanlife

The insights and ideas we shared together took me from a very restless and uncertain Point A, to the trail with a map and the makings of a plan, to a Point B that aligns with my values and needs.

—Senior Salesforce Consultant

INTP's:

I’m getting stuck in overthinking so much less often.

It’s like my gut instinct is coming to me now with a whole army instead of just a few horsemen.

—Startup Co-Founder & COO

This experience has been life-changing. Michael is very helpful, respectful, and an interesting person that I look forward to seeing every time.

—Information Systems Officer for a government organization

This session gave me a perspective I've never had on my need to always have to prove myself.

I can see a path forward now where this becomes even easier over time, and I can keep growing instead of trying to fight against this like I have been.

—Technology Consultant

I love the feeling of calm I experience now. I don’t second guess myself. I realize so clearly that I was irrationally confident before I started working with Michael, and I now feel a deeper sense of confidence that’s more open-minded and curious.

I think a good video game analogy for how I’ve progressed is that I feel like I’m playing my life in first-person point-of-view mode now vs. third person. My relationship with my wife has improved a lot, and everyone in my life has noticed a big change in me.

I’m still the same personality type, but it’s funny to think how subtle changes have shifted so much of how I feel every day.

I don't feel like a different person exactly, but rather that I'm far more of my true self than I've ever been.

It’s hard to overstate how much happier I am.

—Tech Entrepreneur

INTJ's:

I like how quickly you react to my current needs.

Sometimes I struggle with something that does not really feel like it has a solution. I mention it, and in most cases, you always find a different angle/approach or offer some alternatives that help.

The most impactful part of our work together is that feeling that I am backed up - that I have someone I trust, respect and appreciate who I can always consult on difficult things with.

I was talking with a colleague, and they commented on my high energy lately and the impressive systems I have in place.

They asked what my secret is, and I told them it’s that I’m working with an excellent coach.

—Deputy Executive Director of a government organization in Europe

All the other counselors I've worked with have just kept validating my feelings and opinions and telling me I'm right.

But you're different: You actually challenge me. You help me consider what I might be missing.

Thanks so much for your compassion. You always deliver fantastic resources, and I can tell that you really care.

—Artist and director of a non-profit

This is not at all what I thought coaching would be like.

We ended up doing something totally different than I had been looking for (or thought I needed), but I'm surprised to say it was amazingly effective.

In the time I've been working with Michael, I was elected Vice President of my organization. I’ve felt my perpetual guilt disappear around work, and I find myself worrying less about what I can’t control.

I’ve even had some very philosophical revelations about what life is all about. I feel really good, thank you.

—Vice President of a non-profit

I feel like I am in a great place now after our last session. Everything is falling into place and I feel good.

—Software Developer, turned yoga teacher & entrepreneur

I’ve implemented all the tools you’ve given me and it’s made a huge difference in my life. People honestly think I’m like a different person now.

—Video content creator with millions of followers

ENFP's:

Overall, all the things I am learning and applying from you and the PQ program are lining up now and MAN I am just happily damn enjoying my life and happy, just like that!

Well, I am seeing some really good changes! ...Makes interactions with strangers SO much more pleasant, and not energy-draining!

It's frickin crazy. I love it. And that's after just a few weeks... !

—8-Figure Entrepreneur

Thank you so much for being the absolute best life coach ever.

You are an amazing person and incredible mentor/advice-giver all in one and I can’t thank you enough!

I honestly don’t know where I’d be today if not for you.

—Freelance Editor

It’s really unbelievable how I’ve gone from crying almost every day at home while unemployed to where I am now.

I feel like I’m more like myself every day and I couldn’t have imagined this before when I couldn’t even eat due to being depressed and anxious about my family and especially my cheating ex.

It feels weird to celebrate myself, but little me gave me a high-five since she said I deserved one and was proud of me! I am more appreciative than words could honestly ever convey for all you’ve done.

—Graphic Design Consultant

I’d fallen into such a deep depression and hit rock bottom. It seemed like I wasn’t getting anything important done.

But after talking with you, I feel energized and back on track. I can do this!

—Web Designer

I really appreciate your calming demeanor and ability to bring me toward a similar state (even when I have arrived at a scheduled session a bit 'wound up').

Your ability to listen and follow up on important points between sessions is remarkable and it helps to give me the impression of making progress.

—Game Developer

INFP's:

I am floored.

This was truly a feeling I don't think I have ever felt before.  I have so much to think about after our session.

This was a truly wonderful experience, thank you.

—Speech-Language Pathologist

I am truly grateful for the support, guidance, and knowledge you have shared with me throughout this journey. It has been an enriching experience that has helped me grow both personally and professionally.

I deeply appreciate your patience, compassion, and wisdom... Your guidance has been instrumental in helping me reflect and grow as a person.

Wishing you continued success in empowering others as you have done for me.

—Software Developer

ENFJ's:

I knew within 30 seconds of our first call that Michael was someone I wanted by my side.

Here was someone who could finally see me, as I truly was deep down. And that eventually helped me fully see myself.

Back then, it felt like life was acting upon me, and I was suffering professionally and in my relationships.

I really don’t feel any of that now. I had been grasping for solutions through a certain lens, and Michael helped me find a completely different set of lenses that make everything look different.

Those negative feelings haven’t all gone away entirely. But my reality has completely changed, and I feel so much more able to meet them those challenges.

—Medical School Student, turned psychotherapy grad school student

INFJ's:

Perhaps you are a person who gets sucked into tunnel vision and struggles to remain present and enjoy the process without obsessing over future outcomes. A person who wishes you had a translator for your own thoughts.

If so, time spent with Michael may be just what you need. His gentle, open-minded insights make him the perfect sounding board for intuitive persons who face the daily struggle of feeling misunderstood.

Michael has helped me to examine my own thought patterns and motivations more objectively. He is a truly gifted counselor, and time with him has proved to be a valuable step toward acquiring deeper self-knowledge.

—Nurse, turned photographer & sustainable garden designer

When I first started seeing you, I was full of self-hatred and anxiety, and I had trouble trusting most of my relationships. I felt like I had to curate myself to be accepted by others.

I’m so amazed by the profound impact this work has had on me.

The biggest surprise for me has been that I feel less bored in conversations now. I feel like I can trust people more, and I’m much more at ease in being truly vulnerable rather than having to play a certain role for them.

—Leadership trainer and facilitator

I feel lucky to have Michael on my team. We started working together as I was planning a life transition. He supported me by guiding me past self-doubt and into my body's natural sense of where it wants to go — clarity.

In our ongoing work, Michael provides open-ended perspectives on situations that I can tend to see as more closed-off. He has so many tools, resources, and experiences that give me confidence that he can add a lot to my journey. Our sessions give me a boost and let me step forward with some really healthy attitudes.

—Software Developer, turned yoga teacher & entrepreneur

I want to name that our work together has had a dramatic, tangible impact on my life.

Working with other coaches and therapists before has been helpful, but you’ve given me something significantly different. You’ve changed my life in a very real way and set me on an entirely new path. I’ll be forever grateful.

—Librarian turned psychotherapist

ESTP's:

I kept walking away with one refreshing insight after another. Michael admirably applies praise where deserved and tends to avoid positivity for positivity’s sake. He does not judge – he seeks to understand. His inquisitive nature and mannerisms are a refreshing blend of friendly banter, humor, and understanding that are hard to find and very much appreciated.

There is great peace of mind in knowing that at least one person outside of my family can be absolutely trusted with my most confidential musings about my career.

He has an uncanny ability to say something back to me in a way that’s more coherent than how I first said it. When I hear my thoughts stated back to me it brings a certain permanence, conviction, and power to them I am challenged to replicate on my own.

I can’t thank Michael enough, and I wholeheartedly encourage you to take advantage of his gift.

—Director at a Fortune 10 company

ESFP's:

Oh my God, I’m convinced.

I thought for sure I was an ENTJ. I could never believe that I was an ESFP because I don’t fit into the typical ESFP stereotypes. I managed to get through med school!

But hearing you explain it as you did, it just makes perfect sense now. This explains so much.

I’m afraid of this work I have to do but I know it’s what I need.

—Surgeon

FAQ

How can I work with you?

Thanks for your interest in coaching with me. Below you'll find information on several types of offerings: one-on-one coaching, group coaching & workshops, and my blog.

Want to get a sense of what I sound like to talk with? Here are a few of my YouTube videos I like: (a) purposefully discarding thoughts, (b) processing big emotions, and (c) cultivating fragile feelings,

One-on-One Coaching

I've put a lot of thought into the most logical, fair, and ethical way to price my services.

Conversations about money tend to bring out a lot of feelings (on both sides), and I want to approach that complexity with the nuance and care it deserves.

So, this will require just a little more work to understand than "pay me $X."

If you're curious, I wrote a whole philosophical article where I break down in detail how I arrived at this set of policies. (All this has evolved a bit too since I wrote that post back in early 2021.)

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My pricing philosophy & policies

I intentionally aim to serve a variety of people in my practice—including groups who have historically had less access to coaching due to systemic oppression (e.g., 43% of my clients are people of color, and I work with quite a few people who identify as LGBTQIA+ and people across the neurodiversity spectrum).

So, providing access is important to me. And, at the same time, this is my primary source of income, and I need to be able to run a sustainable business.

Here's the model I've arrived at:

  • Sliding-scale (variable pricing):

    I offer the same service at multiple price points based on need (honor system, no proof required). But paying the highest price you can afford allows me to offer much lower-priced coaching to people who couldn't otherwise afford it.

  • First session is free:

    Let's make sure we're the right fit for each other. So much of coaching comes down to trust, chemistry, and connection. Each coach has a different style, so I want to make sure you feel comfortable with mine.

  • You're in charge—no commitment, stop any time:

    Many other coaches require clients to sign up for big expensive packages (with subtle or overt pressure on you). I take a different approach: Pay for sessions one at a time, work with me for as long as it feels valuable, and feel free to pause or stop our work together whenever it feels right for you.

  • Commit to at least two sessions per month:

    Roughly half my clients see me weekly, and half every other week. I sometimes make exceptions to see people less frequently, but that slows our progress and makes it harder for me to stay up-to-date with your life (i.e., we spend more time on life updates instead of transformation).

  • Most importantly, let’s be real with each other:

    I’m not a big faceless corporation charging one fixed price for a product, and you’re a complex human with various types of expenses in your life. Let’s have a real authentic conversation about what you can afford that’s fair to both of us. It's not you vs. me, but us figuring this out together as a team.

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My Sliding Scale

Please do your own research if you'd like a comparison for coaching rates.

But I can tell you that $200-500 USD per session is a common price charged by my peers with similar experience and credentials.

Here's what else you'll get by working with me:

  • I'll start off by sending you a detailed questionnaire to help us get to know each other—and, more importantly, to help you get crystal clear on your goals for coaching.
  • I'll customize my coaching style based on your personality type (I have expertise in several powerful typing systems).
  • This isn't one-size-fits-all advice. We'll co-create a unique personal growth trajectory just for you. I'll bring in techniques from Co-Active coaching, Hakomi counseling, and much more—whatever is most appropriate for your specific challenges.
  • You'll be the first to hear about my new projects, tools, Mastermind groups, and other offerings.
  • You'll also get access to me via email between sessions (for example, if you'd like me to review your resume or answer a time-sensitive question). And, as we work together, I might share worksheets, articles, or podcasts that make me think of you.

Which one best describes your situation?

Below are my rates for a 50-minute session. Again, this is the same service being offered at each price tier.

There are many life situations that aren't perfectly covered in this table. Please do your best to pick the category that feels closest to yours.

(This scale is not meant to be a value judgment. You're not a good or bad person for having substantial resources or for lacking those. This is simply an attempt to find the fairest possible exchange of value amidst complexity.)

Standard Rate A
  • You earn over $170K USD/year (or, you have substantial savings / passive income / inheritance)
  • Or, you can buy most things without needing to save up
  • Or, your company will be paying for this
  • Bonus: By paying this rate, you allow me to offer lower-priced coaching to someone with a marginalized identity (thank you!)

$267 USD

Standard Rate B
  • You earn over $120K USD/year (before tax, including bonuses)
  • Or, you regularly spend $200+ USD on non-necessities without needing to save up
  • Or, your family/parents have substantial assets that you have access to (so that you live mostly on gifted/inherited income or don't have to work to survive)

$197 USD

Reduced Rate
  • You earn under $120K USD/year (before tax, including bonuses)

$147 USD

Special Rate
  • You earn under $50K USD/year (before tax, including bonuses)
  • And, you have very little disposable income (i.e., you can't afford a lot beyond basic necessities)
  • And, you identify as part of a historically marginalized group such as LGBTQIA+ or BIPOC and you feel like that has had a significant effect on your income (or, you face other challenges that have significantly limited your income potential such as systemic discrimination, disability, chronic illness, or substantial non-optional healthcare costs)

$97 USD
(waitlist only)

(I'm a fan of crypto, so I'm open to receiving payment in ETH or BTC as well. Credit card is easier for me to process, but if your money is tied up in crypto, I'm open to talking about how to receive payment that way.)

Group Coaching, Masterminds, Workshops,


I don't currently have any group coaching programs runnning. But please sign up below to be the first to hear about my new programs, writing, and free tools & frameworks.

You can also follow me on my new YouTube channel, which is where I've been putting more of my energy lately.

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If paid coaching doesn't fit into your current financial situation, you can check out my free tools and blog posts.